Selling ebooks is a real business!

Or as people like to call informational products, which they are.

I’ve recently had a pleasure to be a part of Amy Hoy's roundtable on launching products. It was mostly about informational products.

I’ve always loathed at writing and selling ebooks online. Couple of reasons here: I’m not the guy buying stuff from a random folks, I found many cheesy sites trying to sell you shit, I didn’t know anyone buys them and I always was able to find what I was looking after.

I knew of some successful people writing ebooks like Chris Guillebeau or Amy, or James Abel. But it didn’t occur to me that I could do it.

I still can’t but I see now there are other folks almost like me doing this stuff. The panel speakers were Brennan Dunn, Brandon Savage, and Chris Hartjes - new comers to the market with their first publications.

They all were able to earn around 30k$ (in sum) withing five weeks of their launch (ebook release).

What was their success:

• I think first and foremost they had already built a reputation (or were building it during writing of their ebooks)
• they all focused on building a good product that addressed needs
• they listened to their friends and readers - their books were created as a reaction to queries they received
• they shared their story, thanks to that gathered readers and friends
• they progressively attracted people and before they really launched their ebooks they had already list of people wanting to buy it

Simple as that. But not so simple. It’s nothing you can repeat in a few weeks. Unless I don’t know sth about it?

Requires hard work and focus - they all focused (mostly) on one topic, one platform, etc.

As I recently started blogging I’m still having a problem with identifying myself here - I write about many things. Sometimes unrelated. The general topic is whatever I find worth sharing.

So I’m not sure how I could use their strategy to create an informational product. But it’s great knowing that it’s a valid option to earn money.